In 1969, Carl and his father decided to form a partnership and set up a motor dealership and garage on the site at which Carl Rosner Motorcycles is now situated. At the time, the business sold and serviced old sports cars and some motorbikes.
It was from an early stage in the business that Carl developed a growing passion for motorcycles. In 1974, the business took on the NVT dealership with the addition of Enfield India in 1980 and MZ in 1983. With the demise of these brands over the following decade, Carl directed the businesses efforts into the retail and restoration of Triumph Motorcycles, Norton Motorcycles and the provision of a worldwide spares service.
After the revival of Triumph, in 1993, Carl Rosner Motorcycles was appointed as a Triumph dealership, becoming one of its Founding Dealers within its UK dealer network. Carl was delighted and it was the start of a new era for the dealership and in the Triumph franchise’s inaugural year, the business was awarded Triumph’s Most Improved Dealer.
2011 was an important step forward for business with the introduction of the new Speed Triple, the all new Tiger 800 Adventure, the Thunderbird Storm and a top spec Daytona 675 R. Each model providing the foundation for a new and expanding product range that has delivered a growing number of new motorcycle sales and repeat customers.
Upon retiring from the business in 2013, Bruno Tagliaferri, Triumph Motorcycle UK Sales Manager was quoted: “Carl Rosner has been an excellent ambassador for the Triumph brand over the last 22 years. His lifetime’s experience of selling Triumphs, which dates back to when the brand was manufactured in Meriden, has made him a firm fan with all Triumph customers”. Guy Masters, General Manager of Triumph UK also presented Carl with a lifetime achievement award specially designed and built by the Triumph factory using engine parts from the iconic triple cylinder engine.
Carl still has a hand in the businesses’ operations and has the assurance that his son Robert, John Church and his wife, Angeline along with their committed team of staff will ensure the business continues to flourish for years to come.